Certain factors influence how successful your pay-per-click ads will be.
This is where the team at FOCAL POINT MARKETING comes in. We will determine the best keywords to bid on based on competition, relevance, and those most likely to drive clicks and sales. Optimizing the landing page the ad leads to is critical, ensuring that customers who click on the ad have the best possible experience and are much more likely to become repeat customers. Pay-per-click ads can also target users geographically, making your ad more likely to pop up for searchers in your area. This feature benefits business like contractors who only travel within a certain radius.
Perks of a pay-per-click advertising strategy include:
a new customer base and encouraging repeat customers
traffic to your website at a relatively low cost compared to other types of digital advertisements
the most relevant searchers
data on the specific relevant keywords customers are searching for to help optimize your entire marketing strategy
coveted placement among top search engine results, especially if you are not yet able to achieve it organically