Pay Per Click

Businesses bid on the keywords that they want to trigger their ad to pop up.

Have you ever noticed that when you search for something on Google or another search engine, there are advertisements nestled among the organic search results? These are pay-per-click advertisements. These are pay-per-click advertisements. To get these coveted spots on the search page, businesses bid on the keywords that they want to trigger their ad to pop up. Then they only need to pay the search engine whenever someone actually clicks on their ad — hence the name pay-per-click. Because of this payment model, pay-per-click ads can be a very cost-effective way to grow your business, especially if you are just starting out or still working to optimize your SEO strategy.

Certain factors influence how successful your pay-per-click ads will be.

This is where the team at FOCAL POINT MARKETING comes in. We will determine the best keywords to bid on based on competition, relevance, and those most likely to drive clicks and sales. Optimizing the landing page the ad leads to is critical, ensuring that customers who click on the ad have the best possible experience and are much more likely to become repeat customers. Pay-per-click ads can also target users geographically, making your ad more likely to pop up for searchers in your area. This feature benefits business like contractors who only travel within a certain radius.

Perks of a pay-per-click advertising strategy include:



a new customer base and encouraging repeat customers



traffic to your website at a relatively low cost compared to other types of digital advertisements



the most relevant searchers



data on the specific relevant keywords customers are searching for to help optimize your entire marketing strategy



coveted placement among top search engine results, especially if you are not yet able to achieve it organically