Why create an omni-channel marketing strategy?
So that your customers have a consistent, convenient, and easily adaptable experience, if they receive a coupon via email, they should be able to walk into your store and use it. If they need to order a product online, they should be able to pick it up in-store. If you help them place an order in your store, they should be able to have it shipped to them at home. This allows customers to engage with brands in their own time and on their terms without roadblocks. At FOCAL POINT MARKETING, we look at the big picture and ensure all these mediums and platforms align.
The benefits of implementing an omni-channel marketing strategy include:
customers the power to engage with your business as they want
a clear and consistent brand image
data on the ways that customers prefer to engage and interact with your business
brand awareness and recognition
the customer journey