How do we find your customers?
As a data-driven marketing agency, the team at FOCAL POINT MARKETING will analyze data from numerous sources, including third-party websites, publishers, and readers, as well as demographic information, browsing behavior, and search habits, to pinpoint where your prospective customers are spending time online. Then we examine their shared characteristics and online tendencies — like the websites and apps they use most — and apply those insights to divide your target audience into segments. Based on these audience profiles and the locations most likely to spark interest and engagement with your brand, we will identify the optimal placements for your advertisements.
Some of the ways we will do this include:
Evaluating and adjusting placements based on efficacy data.
Placing ads based on geographical location
Placing ads on websites with content related to your business
Reaching people who have recently visited your website
Reaching people whose online behavior demonstrates an interest in your business or industry
Precision Audience Targeting
Our precision audience targeting will maximize the success of your digital marketing campaign, growing your customer base.
repeat business & build a new customer base
a competitive advantage & drive market share growth
brand awareness to your target audience
exposure by targeting your best audience
with your website visitors