How do we find your customers?
As a data-driven marketing agency, the team at FOCAL POINT MARKETING will analyze data from numerous sources, including third-party websites, publishers, and readers, as well as demographic information, browsing behavior, and search habits, to pinpoint where your prospective customers are spending time online. Then we examine their shared characteristics and online tendencies — like the websites and apps they use most — and apply those insights to divide your target audience into segments. Based on these audience profiles and the locations most likely to spark interest and engagement with your brand, we will identify the optimal placements for your advertisements.
Some of the ways we will do this include:
Evaluating and adjusting placements based on efficacy data.
Geo-Targeting
Placing ads based on geographical location
Contextual Targeting
Placing ads on websites with content related to your business
Site Retargeting
Reaching people who have recently visited your website
Behavior Targeting
Reaching people whose online behavior demonstrates an interest in your business or industry
Precision Audience Targeting
Our precision audience targeting will maximize the success of your digital marketing campaign, growing your customer base.
Benefits include:
Encourage
repeat business & build a new customer base
Gain
a competitive advantage & drive market share growth
Increase
brand awareness to your target audience
Maximize
exposure by targeting your best audience
Drive
more traffic to your website and other online profiles
Reconnect
with your website visitors