Marketing Data Solutions

Tracking and develop personalized omni-channel tools

At FOCAL POINT MARKETING, we understand the critical role of data in all business endeavors, but particularly when it comes to marketing. If you aren’t constantly collecting and analyzing data, it’s impossible to know if the marketing decisions and investments you are making are paying off. When we develop your comprehensive digital marketing strategy, you’ll get these customized data and analytics solutions included.

Predict future customer behavior

We will work with you to determine the primary data points you should be tracking and develop personalized omnichannel tools and solutions that will allow you to track these points in real-time and then translate what they mean to your ROI and bottom line. This information will also help you predict future customer behavior, create more specific cohorts within your audience, and identify which marketing tactics are working and which are not. From there, our expert analysts will recommend how to move forward with your marketing strategy.

Tailored marketing data solutions include:

encourage

Improve

your audience targeting capabilities

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Provide

the information needed to further personalize and automate future marketing materials and campaigns

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Show

how all your marketing channels are working together to drive traffic and increase sales

maximize

Discover

which advertisements and marketing strategies are yielding the highest return on investment in real time

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Create

a complete picture of how customers are interacting with your brand across all platforms and where these interactions are proving most productive and most profitable

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Establish

a baseline for building all your advertising and marketing materials

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Promote

 customer loyalty by demonstrating to customers that you are seeing what they are responding to

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Hone

 a more cohesive brand image across all marketing channels

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Optimize

your marketing spend to cover only the most profitable channels